Clairol Soy 4Plex Liquicolor Permanent Hair Color is so luminous it reflects. Create radiant personalized color that comes alive with healthy-looking, high-reflective shine. Clairol Professional creme permanente color contains our unique, Deep Conditioning SOY4PLEX formula, for up to 2X more shine.* It nourishes as it colors for deeply conditioned hair with 100% gray coverage. Mix with dedicated developer for bowl-and-brush application.